The project course “Future of Media”, is a graduate-level course
for master students at The Royal Institute of Technology (KTH) that study Media Technology and Media Management.
The course is held every year with different themes and this year’s theme is the “Future of Storytelling”.
How can the media landscape of the future look like and how can stories be told in the future? We are going to investigate
ideas on topics such as short attention span, human senses, big data och technologies that will be used in the future.
This will then be presented during an event the 17th of December where all project groups will showcase their findings.
Representatives from companies and around 200 students from different grades and different sections will be invited.
Information, communication, media and media technologies
have become increasingly important in today’s society and in people’s everyday lives. Media Technology
can broadly be characterized as technologies and methods for supporting communication between people across
distances in time and space. The Royal Institute of Technology (KTH) has offered a Master of Science in
Media Technology since 1999.
More about Media Technology
Future of Media
In the project course “Future of Media”, advanced graduate students in Media Technology and Media Management explore
the relationship between technology, economy and social factors in processes of technological innovation and
development. The course load corresponds to a third of a semester and runs throughout the autumn semester.
This year, 2015, the course is given for the thirteenth time, and for the fifth time in English, with international
students participating. A special effort is being made to document the work, and to make the outcomes of this
course available online. The documentation will be included in a book, this website, as well as concrete practical “design representations”,
such as movies and prototypes that have been created by different project groups within the course.
The outcomes of previous courses are available in the archive .
Future of Storytelling
Each year the course treats a different theme. This year’s assignment has been to analyze, reflect upon, review,
refine and further develop the “Future of Storytelling” from a media technology perspective. Storytelling is the
conveying of events in words and images. Historically, stories or narratives have been shared in every culture as
a means of entertainment, education, cultural preservation, and for instilling moral values. In modern society we
encounter narratives in many different forms, not the least within modern media channels.
Crucial elements of stories and storytelling include plot, characters and a narrative point of view.
With new technologies, storytelling might also go far beyond the definition above: the conveying of events solely
in words and images. New and creative forms of storytelling have been explored during this course.
For the first time ever, this course is done in collaboration with the Journalism School (JMK) at Stockholm University,
through their course Storylab and with Svenska Dagbladet (SvD), which has assisted with lectures and coaching.
The ambition is that parts of the students' projects and technological innovations will be published.
During this course, students have thought long and hard about technological, economical and other aspects connected
to storytelling: what it was (past), what it is today (present), and what it will become tomorrow (future).
All in the pursuit of answering the question: What will storytelling look like in media 10 or 20 years from now?
Thirteen groups of students have explored different areas within this theme. They will present their suggestions and
the results of their projects on December 17, 2015. The task for all project groups has been to aim for a future that will
happen sometime within the next 10-20 years. All projects have also had to limit themselves to, or at least orient themselves
towards, a Swedish (Western, relatively affluent) context. The proposed futures might, but do not have to, assume large
technological breakthroughs. Some technologies and ideas are already around today, or are being explored in laboratories
at this very moment, but might take many years or even a decade or two to germinate – to spread and take hold among a
larger proportion of the population. The challenge might not always be to invent a purely technological future, but to
imagine patterns of usage and new business models emerging when current (or future) patterns of usage among small groups
of early adopters spread to larger groups in our society.
These are the people behind the Future of Storytelling event.
Interactivity is a widely spread word with a broad meaning. People interact with each other, and people interact with electronic communication systems. In the future, we want to take a new direction when it comes to interactivity. Let us introduce to you, a new use of interaction in the future that will blow your mind away. We want to create an extraordinary experience that combines interactivity with the most common thing we do everyday, eating food. This will be a restaurant experience you can do together with your beloveds. With fashionable AR-glasses you can visualize your whole dish on the dining table in a whole new form. By interacting with your food, a story associated to the food appears in front of you using augmented reality. By eating different things from the plate, will add happenings to the storyline. It’s your turn to be creative, interactive and have an awesome food experience.
Welcome, to the foodture.
Jonna Sellén, Sanna Nordahl, Hannah Bylund, Johan Gårdstedt, Simon Fransson
In the future, there will be no journalists as known today, based on the influence of co-creation and social media. Eyewitness stories will be central to our news consumption. Therefore we will provide a smart algorithm-based service that aggregates the abundance of eyewitness reporting, and distributes a summarized story of the event. Not only do we strive towards being the most truthful news-outlet of 2025, we're fully transparent with all used sources - enabling consumers to scroll through a neatly displayed flow of posts used to create the event’s summary. We are heading towards a future where the excessive amounts of data will exceed the capacity of humans. Therefore, computing power to gather and analyze data will be crucial for society in general, and to the news world in particular.
Fredrik Liljeqvist, Gunnar Klöfver, Philip Atterström, Sinta Nui
Stories in Computer Games
In this project we have been experimenting with the possibilities of using computer games as a storytelling medium when it comes to tell stories based on real life events. Our concept is a game based on the tragic events of the Chernobyl disaster. By utilizing the technology behind computer games we recreate the life of the regular people of Chernobyl. The game throws you into a world without restrictions where you, as a player, shape the development of the story which consists of a multitude of endings and storylines. By interactivity and moving images we create an immerse experience that is impossible to get through any other storytelling medium. Are you able to make the right choices in the desperate chaos that just recently was your home?
Martin Söderberg, Cornelia Leichtfried, Zhoujie Fang, Muhammed Rufianto
It's a podcast service that reacts to the user's cues and questions. Based on the object broadcasting technology (developed by BBC), the service reacts to the users commands like "stop!", "repeat from the beginning", "repeat the Main Character speech", "skip this part" and so on. So the user can not only provide a customizable audio (shorter in time, for example), but also manage the audio in different ways.
The main technologies behind this service are metadata (because object based broadcasting requires metadata) and voice recognition (recognition of the user's commands). Also, the speech synthesis option can be added in case the audio cannot find necessary information in the metadata and needs to search on the internet.
Olena Shkarpova, Jerry Fan, Ma XuXiao
A good story should create an emotional connection, have an impact and explain complex topics. As Immanuel Kant said, “All our knowledge begins with the senses.” However, up until now storytelling has barely included the senses of sight - text, pictures, videos - and hearing. But the future will smell good!
Scent-O is a future publishing platform that helps communicators tell powerful stories by including smell: They can search aromas in the Obrary smell database; They can edit them or create new ones in the Scent-O Bulb; They can add an unlimited number of aromas throughout their story to enhance their texts, sounds and pictures.
Users with a device that can produce aromas can then ‘sense’ and experience, rather than read, the story.
Céline Chen, Johanna Gruszka, Qing Ye, Uyen Diem Doan
Our project is called “Packaged Stories” and it revolves around presenting stories on packaging products. In short; we provide companies and organizations the opportunity to tell a story, through moving images, on their respective produce. Our solution allow for these companies to visualize their narrative through objects already integrated in the everyday lives of their customers. With Packaged Stories, they can distribute everything from regular advertising to entertainment and information. For instance a coffee-company, who wants to tell the story of their particular production, can easily achieve the incredible by simply putting a video on their take-away cups.
Johanna Sjöberg, Lucas Maupin, Olof Lindman, Åsa Linder
We believe in a future where news are accessible and transparent across the globe. Our solution is Wiews: A multi-subjective e-service that delivers Views of World News to its users. It gathers news events from multiple sources, with the purpose to present how the stories are told in different cultures. The reader gain insight of deviation in the events’ presentation between various cultures, which lead to a cross-cultural understanding.
Wiews requires internet connectivity and a screen. It delivers a responsive design to optimize the experience on any device: independent of screen size.
Wiews is the user’s main platform for consumption of global, as well as optionally your prefered local, news. The deviation alert will notify, if deviating articles are available for the currently read event, presented as an easily understood interface of a world map with the deviations around the globe.
Malin Bokström, Cecilia Friström, Ilona Khammatova, Astrid Rauscha
In a world where the information flow is increasing at a rapid pace and personalized content is quickly becoming top priority, the need for awareness and transparency is more important than ever.
Sentiment is a service for exploring stories presented in video format from different points of view. It enables the user to instantly recognize the position of any given video in a “Point of View Landscape”. This position can be used as a starting point to further explore video content of different points of view, providing the user with an intuitive tool for experiencing the same story from several perspectives.
Anton Lundström, Sofia Sjöberg, Andreas Patriksson, Johan Kasperi
We Are News
We provide a free online service called We Are News, that present news in virtual reality (VR) by wearing a discrete VR-headset. The service is crowdsourced, the users provide the community with news, through our service, by setting up a VR-environment. Our service allows users to get different insights by interacting with it.The news are rated, commented and validated by the community. The users that get a lot of subscribers and provide the service with good news will get rewarded. Consuming news through VR adds a sense of presence in the environment where the incident is taking place which enhances the emotional impressions received by the news.
Mikael Knutsson, Erik Rosberg, Johan Huusmann, Isaac Rondon
In the future everything and everyone will be connected. The Internet of Things, improved communication networks and computing power will generate massive amounts of data that can be utilized if you have the right tools. Imagine if a computer instantly could auto-generate compelling and fictional stories, based on your preferences and relevant data available in the cloud.
Introducing Dale, a storytelling application that creates stories by utilizing big data. Dale analyses your preferences (genre, fictional level, favourite author, length of story etc.) and defines keywords and important parameters to be able to collect relevant information from various big data sources. Dale then creates the story you want, at the moment you want it.
Alexander Arozin, Ayesha Ahsan, Daniel Lindström, Samuel Lindberg
Nuse is a software that personalizes news according to your situation. The software syncs with all your connected devices to efficiently adapt news coverage to your situation. Nuse is used by news outlets and presents the top news stories that the organization is covering. Depending on how much time the user has, he or she will receive either a summary of the news story or the full story. All news stories can be received in whichever medium is more convenient at the time, such as through audio, text-based articles or projections. Regarding breaking news stories, the timing function is always activated, and the user will receive push notifications only if he or she can be disturbed at that specific time. Finally, Nuse also offers a geographical location function, so the user can receive ‘nearby stories’ relevant to his or her local area.
Eline Absillis, Emma Lundin, Elsa Landberg, Terese Skoog
The objective of the disruptive goldfish mobile app is to change behavioral patterns when it comes to the shrinking attention spans of our ‘always connected’ generation. The app makes consumers focus on and commit to an in-depth journalistic story for 30 minutes. The app provides the user with three multimedia stories per week to choose from and makes sure the experience is distraction-free by disabling push notifications. This way the stories can receive the attention they deserve and users can schedule some time off to balance out their everyday lives shaped by multitasking and multi-screen consumption.
Anton Strandberg, Leonie Franka Melber, Désirée Jonek, Ulrika Andersson
Storytelling is a powerful tool in advertising that is widely used to communicate brand values by telling strong, captivating and engaging stories. These stories help capture our attention and build relationships between consumers and brands. In these relationships, people value being understood and emotional fulfillment is and will continue to be a standout offering for a winning brand. But how do we understand consumers? Today, big data and algorithms can read the lines, but not between them. Emotional responses to advertising needs to be further understood and analyzed in order to form relationships that build billion dollar brands.
In a future where our daily lives are underpinned by wearable technologies and a connected society, emotional big data is truly possible. As a result, a revolutionary advertising environment can be created, where powerful stories go beyond one-time experiences, and continues to be told throughout consumers lives in contextual environments. Welcome to the future of advertising.
Oscar Aldrin, August Ejnarsson, Mikaela Wahlstedt, Anna Weitmann, Jenny Bern