“Our challenge is to create more dynamics in ads for digital magazines by finding the perfect match between readers, advertisers and magazines”

The idea is to combine the value properties of advertisers, readers and magazines in order to create ads containing value for all the three parties involved. In order to do that we will match them according to their future attributes, i.e. how magazines will look like in the future, how ads within them will be shown and what kind of personal information readers will allow advertisers and magazines to have access to, enabling them to create personalized relevant ads.

Group members

Tessa Reischauer (project leader – tessar@kth.se), Robin Merken, Miyabi Holm, Jonathan Kugelberg, Johan Olsson