“Complete immersion through magazines”
Just imagine sitting in a restaurant reading an article on dinosaurs and when you look out of the window you see dinosaurs walking about, as if the restaurant was in the middle of a dinosaur infested jungle.
The magazine is projected on an imaginary plan in front of you and the environment change depending on what you are reading about. It can suddenly start to rain or maybe the surrounding changes so that when you are in the subway in Stockholm suddenly the Mongolian countryside passes by outside the window.
Henning Alesund (project leader - email@example.com), Alise Lipska, Aimer Bergan, Fredrik Rosengren, Marcus Sargenius