“As long as it makes sense”
One of the most common answers to the question “why do you prefer print before tablet?” is that people like the smell and feeling of holding a magazine. This far, we have only been able to smell and feel the actual paper, which of course can be nice, but as very few magazines are about printing machines and techniques, it would possibly be nicer to also be able to smell and feel the golf course, the tomato soup in the recipe, the new fragrance from Dior or perhaps even listen to the soothing sound of birds in the forest.
We want to connect the senses to the content!
Leonore Kleinkauf (project leader – email@example.com), Fernanda Curcio Freitas, Adam LeCorney, Mårten Sundh